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Why corporate “marketing speak” doesn’t work
A few years back, I bought Overdeliver by Brian Kurtz, a pioneer in direct response marketing who headed up Boardroom Inc. for over 30...

John Brandt
9 hours ago2 min read
The easiest way I’ve discovered to beef up sales
Everyone and their brother has a podcast today. So much so that I just saw an offer from Tai Lopez—leave whatever feelings you have for...

John Brandt
1 day ago2 min read
At least this was foreshadowed…
It wasn’t all that long ago where I hopped upon my soapbox and started preaching about the various benefits of going 24 hours without my...

John Brandt
3 days ago3 min read
AI thinks 71.6% of Americans are overweight
One of the worst applications of AI is Gemini sabotaging Google search results. Especially when Gemini’s overviews are laughably false. ...

John Brandt
4 days ago3 min read
How to make your emails 260x more effective
I chatted with a client last week and we crunched some numbers. Over the past year, we’ve converted new email leads to the tune of...

John Brandt
5 days ago2 min read
It ain’t sexy, but…
I was on a call with a client this morning and he found an extra $600 or so in profits he wasn’t “supposed” to make. An extra 6 hundo...

John Brandt
Apr 83 min read
An old lesson I have to learn the hard way over and over again
I haven’t been exactly a bastion of consistency with my gym habits the past year or so. Some months, I’d hit the gym 3-4 times a week...
John Brandt
Apr 72 min read
How trying to go cheap costs much, much more
Mayhap the biggest mistake a business owner can make is a simple temptation: Trying to save money. In nearly every case I’ve witnessed...
John Brandt
Apr 62 min read
How a moldy burger increases sales
A few years ago, in the thick of the fog that was covid, one fast food joint shocked the world with an audacious ad that beautifully...
John Brandt
Apr 52 min read
I wanted to become a copywriter, not a firefighter!
- So I mumbled to myself earlier today as I donned a firefighter hat, and, uh, spent the rest of the day putting out various fires. I’m...
John Brandt
Apr 52 min read
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