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- So I mumbled to myself earlier today as I donned a firefighter hat, and, uh, spent the rest of the day putting out various fires.  I’m...

I haven’t paid much attention to what RFK has been up to since getting appointed to the HHS. I don’t pay much attention to politics in...

I am heated.  Remember how I told you about a client who switched backend platforms and the developers we hired have not listened to my...

Addiction has gotten a bad rap for most of my life. I grew up decades into a pointless war on drugs which were based on complete lies...

There is a LOT of content that happens every second.  For example, here’s all that happens in a second:  * 3.4 million emails get sent  *...

It’s been an absolute hectic week of seemingly every single one of me clients committed the #1 sin of business:  Majoring in the minors. ...

I’ve seen a lot of good people and good brands falling for a trap as old as email marketing is:  The use of images, unnecessary...

This month’s issue of Ben Settle’s Email Players newsletter was jamma-slamma packed with new ways to approach emails.  There was one...

I saw an ad from the website builder, Wix, today that might’ve been the most egregious hype-filled marketing I did ever done see.  Here’s...

Many so-called copywriting gurus preach swiping.  “Have a swipe file when you get stuck”  “Copy what your competitors are doing—it’s...