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Apr 5, 20223 min read

a weird squat vs deadlift story

Check this out: A few years back, I started lifting again. I played football in high school, so I lifted 4x a week back then. But after...

Apr 4, 20224 min read

The stupidest social media mistake you can make

I’m probably the last person on God’s green Earth you should listen to when it comes to social media. I don’t have a big following. Nor a...

Apr 3, 20225 min read

Why email marketing doesn't work

I’ve got a theory… Email marketing doesn’t work. Check this out: I’m signed up for so many email newsletters it’s impossible to keep...

Apr 2, 20222 min read

Why you’re an idiot if you listen to me

Announcement: I am NOT a guru. I don’t wake up at 4:23 am every morning. I don’t take cold showers. I’m subscribed to Netflix. And I...

Apr 1, 20223 min read

zeeee 3 dumbest freelance mistakes I made

A freelance “rookie” hit my DMs on Twitter the other day and asked me about the biggest mistake I made. Whether you’re a rookie, seasoned...

Mar 31, 20223 min read

How Deshaun Watson going to the Browns can grow your business

At the time I’m writing this, Deshaun Watson went from the Houston Texans to the Cleveland Browns in a blockbuster trade. As a Steelers...

Mar 31, 20222 min read

How to sell out any product every time you hit “send”

Couple days ago, I was on a call with one of my clients where he said… (paraphrased) “Every time we send something, we sell out.” Which...

Aug 1, 20213 min read

Why Copywriting Can’t Save Your Dying Business

I often have conversations with potential clients who overemphasize the importance of copywriting. So let me say this as a copywriter:...

Jul 18, 20216 min read

The 89-Word Long, Exhaustive List Of Spam Triggering Words (And Alternative Words To Use Instead)

Nobody wants their emails to end up in spam. Yet, companies frequently use spam triggering words that increase the chances their emails...

Jul 18, 20219 min read

Why iOS15 Will Change Email Marketing Forever (And Why This Is A Good Thing)

If you’re not in the email marketing world, then you might’ve missed perhaps the most important update to email marketing since before...

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