BLOG

Jul 18, 20216 min read

The Single Biggest And Most Lethal Mistake Brands Make With Their Email Marketing

What I’m sharing with you in this article is the biggest and most dangerous mistake brands make with their email marketing. While most of...

Jul 14, 20216 min read

How To Use Urgency & Scarcity To “Ethically Force” Your Customers To Buy Now (And Thank You After)

Alright, last article we chit-chatted about deadlines. Now let’s talmabout what makes deadlines work: Urgency & Scarcity Urgency and...

Jul 9, 20217 min read

Deadlines: The Most Powerful Tool For Making Your Email Campaigns Explode Through The Roof

Alternative health and supplements companies launch new products and promotions all the time. Whether they create a new product, launch a...

Jul 7, 20216 min read

The easiest, quickest, and least painful way to double (or triple) your email sales

Most alternative health and supplements brands leave a lot of revenue on the table by not maximizing their email marketing. Not only is...

Jul 3, 20214 min read

Contrast Killed The Cat: How Using Contrast Puts Your Persuasion On Steroids

Contrast is one of the strongest psychological drivers for helping your brand make more sales. Great art has contrast. The best...

Jun 26, 20217 min read

The “Twist The Knife” Method For Jazzing Up Your Email Sales

You can sum up copywriting with two main methods: increasing pleasure or eliminating pain. Almost every successful marketing campaign...

Jun 22, 20218 min read

How To Boost Your Opens, Click-Throughs, And Conversion Rates With Storytelling

Find out why storytelling is a powerful sales-boosting machine for emails. And 3 easy ways to tell stories that sell.

Jun 17, 20218 min read

Plain Text vs HTML Emails: Why Ugly, Plain Text Emails Reign Supreme

Discover why plain text emails consistently get higher open rates, more clicks, and more sales than heavily designed HTML emails.

JOIN MY MAILING LIST