Last week, I decided to open a certain email pushing an affiliate webinar, and I admit they had me in the first half.
The webinar’s main selling point was a term I hadn’t heard before: e-farming. But it otherwise seemed like a general mmo (make money online) offer. And boy oh boy was I correct about that.
But still - I wasn’t familiar with the term “e-farming,” so I decided to hop onto the webinar to see if it was actually something new… or just a creative way to repackage “build an email list.”
Alas, it was just a creative way to repackage “build an email list.”
Anyway, during the first 15 minutes of this snoozefest, I realized something:
It was pure, unadulterated brain rot!
Whether it was the subheadline for the webinar itself: “How famous celebrities are getting into e-farming to grow richer.”
Or some of the “examples” they gave: Which was basically naming any celebrity who also has a business, and, checks notes, uses email marketing to promote said business.
Or some of the “objections” they pretended to solve: The main one being (and you’ll see why I put “objections” in quotes) that you don’t need to know how to raise cattle, wake up at 5 am each morning to tend to your animals, or know how to actually farm… yes, it was that bad. I suspect nobody actually thought this looked interesting and a legitimate way to make money online only to realize that they don’t know the first thing about literal farming.
The entire thing was an utter waste of time, as most mmo offers are. I didn't even stick around until the end, nor did I stay subscribed to the email marketing to see what they were selling on the backend.
It was that bad.
From the outrageous claims… to the objections that literally snagged a few IQ points from me… to the pest-like nature of their email strategy (which basically amounted to sending as many emails as humanly possible in a 15-minute frame without even so much as changing anything but the subject line)... it’s no wonder marketing leaves a bad taste in the mouths of many.
So, why am I sharing this with you?
First, to remind you to do your due diligence.
Second, to show you that making outrageous claims often backfires. It might work in the short-term, yes. But if you want to create an actual business full of loyal customers, removing the hype of your claims makes them more believable, and thus, more useful for your customers.
And third, to simply warn you that marketing like this actually exists in the world. Not only is it bad enough to make your customers hate your guts, but it’s actually so full of brain rot that your customers will become dumber if’n you approach your marketing like this.
There are better ways to market your products and services that don’t require you to scam your customers, make them dumber, or trick them into paying you only for them to hound your inbox with refund requests.
One such way is email.
Another such way is webinars (if’n you do them correctly, and this webinar was basically a masterclass in how not to run a webinar).
But it starts with this: A fundamental belief that your customers (or leads) aren’t the dumbest people in the world.
You do nothing else but take this point home, and well, you’ll be better off than the majority of businesses today.
Onto business:
Need my help growing your bottom line with email? If your email marketing isn’t generating at least 30% revenue each and every month, I can help.
So, hit reply, and let's chat.
John
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