If you’re reading this the same day I’m writing it:
Happy New Year’s Eve.
Time to make a bunch of resolutions that will fizzle out in a few weeks, partake in alcoholic beverages, and bring in the new year with your friends and fam.
Also, before the festivities begin, I’m forced to write an email.
(My boss can be a real wanker sometimes… but if I’m being honest, I’m still feeling momentary bliss each and every time I type a letter on this new keyboard.)
Anyway, I’ll leave you with one good idea while we’re here…
Since this is the time of year when everyone is thinking about their future, I recommend sending a “future you” testimonial email to your list.
It’s a simple enough email (if’n you know your audience's pains and fears and worries and all that).
Here’s how it works:
Write a testimonial of your product or service from their point of view.
The more painful and visual you can make it, the more cheddar will hit your bank account.
But you must actually know their pains and fears and worries.
If you just make em up?
And if they’re terribly inaccurate?
Then, well, no moolah for you.
But if you can tap into their hidden fears and desires?
Then, well, mo moolah for you.
If you need my help, well, you should’ve thought about that before today.
But I’ll be around tomorrow.
And the next day.
And the next.
But today?
This is the second to last thing on my schedule and I plan to “finish” work by noon.
So hit reply if you want to talk email and bidness. But I t’won’t be taking your meeting today.
Catch ya in the new year (or just tomorrow if you’re not reading this on 12/31/24).
Happy New Year!
John
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