It ain’t sexy, but…

I was on a call with a client this morning and he found an extra $600 or so in profits he wasn’t “supposed” to make. 

An extra 6 hundo isn’t the end all be all. But an extra 6 hundo is an extra 6 hundo. 

So, where did these sneaky profits come from?

Affiliate sales. 

That’s why he was surprised by it: He forgot about this revenue stream completely, and when he went to check it, he had an extra 6 hundo in his account. 

Not too shabby. 

I’m hardly reinventing the wheel here, but affiliate sales are an easy way to lift your revenue without searching for new customers. It’s not sexy. You won’t scale your business to the next 0 by incorporating affiliate sales. But, when done right, they can provide a nice lil lift to your cashflow. 

So, how do you do affiliate sales “right?” 

Well, there’s a lot that could potentially go into a great affiliate promotion:

* Having market-message fit

* Sending the right affiliate promo to the right segment at the right time 

* Not cutting and pasting the affiliate emails the brand wrote for you (which counts as duplicate content and can negatively affect your deliverability) 

* Adding your own bonuses to the promo to “sweeten the deal” 

And perhaps most important, yet least sexiest of all: 

* Sending it to customers who already know, like, and trust you 

That’s what we did: We sent this affiliate promo to the most engaged, most loyal, and most eager customers… and they gobbled up this offer to the tune of making an extra 6 hundo for the business (which means we sold many times more total volume for our affiliate share to earn 6 hundo). 

Here’s why I bring it up:

In my experience, most business owners neglect their most profitable segment: 

Their customer base. 

It’s sexier to run ads and get an avalanche of low-quality leads who will never purchase from you no matter how persuasive your follow-up emails are. 

It’s sexier to create complex welcome series that in theory transform these unqualified leads into loyal customers. 

And it’s sexier to see a low cost-per-lead metric on said ads. Especially when you ignore that cheap leads become cheap customers (if’n they even become customers). 

But the sexiness of new leads will always pale in comparison to the unsexiness of old customers. It won’t get you as hype as figuring out how to convert millions of cold leads into paying customers. But it will get you even more hype when you see the actual numbers in your bank account tick up and up and up. 

If business had a fundamental rule, it would be this: 

Sell something your audience wants, and then sell your customers something else. 

Your current customer base is at least 3x more likely to buy something else from you than a leads list. 

And so, if’n you don’t have anything else to sell your customers, you’ll be trapped in a rat race of decreasing profits and increasing costs. 

The only way to fix this is by offering your current customers something else. Not only will they be far more likely to buy it, but they’ll also probably thank you for it too (given that your backend upsell offer is created with the right intentions in mind). 

Anywho, if you’re lured by the sexiness of new leads instead of your current customer base, read this email again. 

And if you need help boosting your revenue up a notch or two (or three), I have a bunch of systems I can implement to make sure you’re treating your customers like gold (without ignoring the new business that leads can bring in). 

Hit reply, and let’s set up a quick call so I can contextualize how this works for your specific business. 

John