my new outreach strategy

If’n you’ve been wondering where I’ve been all week, I’ll tell you: 

Working on stuff which is, frankly, more important than my daily-ish email. 

For example: 

The state of cold email has become an absolute cesspool of big agency claims (for little results), straight up sociopaths who lie and cheat and steal from you, and a complete inundation of mailboxes across the world. I actually received an autoresponder OOO auto-reply that stated something along the lines of “my inbox is filled with cold emails, and I don’t want to buy anything you’re offering.” 

Something along those lines. 

If I’m being honest, while I’ve still been consistently sending cold emails, it’s become the bane of my existence (even though I have all but completely automated the process). 

But cold email ain’t converting like it once did. 

Not to mention, it’s the absolute worst way to position yourself, your offer, and your services. Even the best copywriter of all time—take your pick between Ben Settle, Gary Halbert, or Gary Bencivenga—would sabotage their positioning by even thinking about using cold email. 

And then there’s the big ol’ elephant in the room:

Despite what popular cold email agencies tell you, cold email copy is NOT copywriting. Writing a few sentences about an offer is the lowest form of “marketing.” If you can even call it marketing. More like pestering. 

There’s a reason the “cold email industry” is a cesspool of get rich quick dorks masquerading around as copywriters. 

Worst part?

Since cold email has been my main marketing channel (because it used to work like absolute gangbusters but is slowly becoming a dead wasteland of an industry as more cold and unwanted emails get sent by the second), this has had a negative effect on my business. 

I didn’t cause the strategy to become the cesspool it was destined to always become. 

But it IS my fault for relying too heavily on cold email. 

“One is the most dangerous number in business,” as the great Dan Kennedy would say. 

And so, I’ve spent my “personal business time” this week on creating a new strategy for outreach. I have almost all my i’s dotted and t’s crossed on it too. 

For now, I will keep my new strategy closely guarded. But it’s sumtin that I don’t think is swipeable or will spawn an entire cesspool industry or will even have too much competition. 

That said - I will keep you in the loop on whether or not it works. 

In the meantime, hit reply if you want to boost your email revenue. 

John