Every Monday night, my chick picks a movie for us to watch.
Yesterday, she picked a movie called Ingrid Goes West, starring Aubrey Plaza (Ingrid) and Elizabeth Olsen (Taylor).
Aubrey plays a deranged stalker, using Instagram as her way to infiltrate her prey’s lives and wreak havoc.
The movie kicks off with Ingrid sitting outside another chick’s wedding. She’s in her car sobbing because she didn’t get invited. Turns out, Ingrid just followed this girl on Instagram and thought they were irl bffs when they weren't.
After she confronts the bride by spraying her with pepper spray, she heads west because she finds a new target:
Taylor.
Taylor’s your typical LA-living IG influencer.
And Ingrid has a brilliant, albeit creepy plan to become her friend.
Her plan?
Step 1: Move to LA
Step 2: Steal Taylor’s dog
Step 3: Return Taylor’s “lost” dog
Step 4: Read all of Taylor’s favorite books, listen to all her favorite music, dye her hair like Taylor, and try as hard as she can to become Taylor’s friend
It worked at the beginning, until Taylor’s brother stole Ingrid’s phone and discovered how twisted and sick she was.
‘Twas a good movie — especially if you’re a fan of Aubrey’s cringeworthy awkward-turned-up-to-11 acting chops.
But before all hell broke loose, there was a mighty lead gen and copywriting lesson:
Ingrid went to distance to “become” Taylor as much as she could.
She dyed her hair like Taylor’s.
She read the same books.
Watched the same movies.
Listened to the same music.
Yada yada yada.
Which brings me to the copywriting lesson:
Putting yourself in your audience’s shoes is the easiest, quickest, and most effective way to do market research.
Of course, this is easier said than done. But this is a potent way to do it.
As for the lead gen lesson?
Ingrid never gave up on trying to be her friend.
She started by following her on Insta and liking everything Taylor posted.
Then she moved across the country to live by her.
Then she stole her dog — which, despite being a murky legal area, is probably the single best way to capture anyone’s attention.
And then she mimicked Taylor’s personality, fashion sense, and hobbies.
Obviously, I don’t recommend going this far in your lead gen efforts.
But going this far beats doing the bare minimum 9 times outta 10.
Some thought for food.
Anywho:
If you want to send more persuasive and profitable emails, but can’t “crack the code,” book a call and let’s chat.
If you have a proven offer and a list, let’s add an extra 0 to your bottom line by the end of the year.
John
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