The political szn is heating up. It’s harder to avoid it - even Kill Tony (a live comedy show and podcast in Austin, TX) had the two candidates on with the great Shane Gillis doing the best Trump impression you’ll ever see and Adam Ray doing Biden. As such, it’s harder to avoid writing about.
And I didn’t even mention the attempted assassination on Trump just a few days ago (which, in my humble, but probably correct opinion, sealed him as our next president).
Anyway, let’s rap about this assassination attempt because I’ve noticed a trend of sorts in the aftermath of it.
The trend?
Well, those with Trump Derangement Syndrome have been exposing themselves—and losing their livelihood because of it—in short order.
There’s been a bunch of libs—from people local to me to Tenacious D’s guitarist and everyone in between, particularly public school teachers which I find as creepy as I do dangerous—that have posted (or said) something along the lines that they’re disappointed the shooter missed.
Oooof.
Not a good look to wish death upon anyone.
Especially those who want to pay their bills.
Take the local gal who posted a Facebook comment about how she wished the shooter had better aim. She worked at Harley Davidson—and was swiftly fired when her higher ups caught on to her posts.
This isn’t just affecting local people who need the job to pay their bills. After Kyle Gass, Tenacious D’s guitarist, wished the shooter didn’t miss Trump, Jack Black canceled their entire Australian tour.
(Sorry to any of my Aussies reading along who planned to see Tenacious D.)
And the Libs of TikTok Twitter account has been exposing public school teachers and trying their darndest to get ‘em fired.
How does this relate to business?
Well, in a couple o’ ways.
If you own your own business, you can kinda get away with saying what you want. Even something as appalling as wishing death upon a fellow human. But if you run Black Rifle Coffee, for example, saying you’re mad the shooter missed would cause most of your customer base to switch to another coffee brand quickfast.
There’s an easy solution to all this:
Knowing your customers.
The more you know your customers, the more leeway you have to spew your stoopid political takes. If Harley Davidson Girl worked at Starbucks, would she have gotten fired? Who knows. It’s possible. But a promotion is probably also possible.
Moral of the story?
Knowing your audience can save a lot of frustration, sales, and loyalty.
(You remember what happened to Bud Light, right?)
So, keep that in mind before saying something so outrageous your customers jump ship for a competitor.
And if you wanna be shocking in a respectable way that generates sales instead of eliminates them, hit reply, and let’s chat.
Email is mayhap the best marketing medium to test if shock value stuff increases sales.
(It’s also the best way to revive a dead list, if’n nobody’s opening your lame duck emails now.)
John
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