If’n you’re not a sports fan, you miss out on a plenty of business and mindset lessons.
Take Shannon Sharpe’s Nightcap podcast for example, which also features Ochocinco (Chad Johnson) and Gilbert Arenas.
This is a relatively new podcast, as far as I can tell.
And yet… it’s absolutely blowing up for one reason in particular:
They upload a new podcast episode damn near every day.
Now, it’s a sports podcast. And so, they’re going live on YouTube almost immediately after the NBA playoffs games. They do the same with football. And I don’t think it’s been around since the two major offseason in sports media (being football and basketball).
And you know what?
This is something you can implement into your business regardless of what you sell.
Consistency trumps all.
That’s why I write a daily-ish email.
It’s why Nightcap exploded onto the pod scene.
And it’s why your business will benefit financially by consistently spitting out content.
Need help setting up your email strategy like this?
Hit reply and let’s set up a quick call.
John
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