Yesterday, I told you I was heading up to the nearest Apple Store to pick up my brand-new Macbook Air. This is actually the first time I’ve ever had a Macbook Air - for some inane reason, I always bought the more expensive Macbook Pro model (even though, this side of Chrome and Slack, I don’t use the vast majority of apps or features on my laptop). Lesson in there.
Well, the trip was successful. I’m typing on my new laptop now.
And by golly gosh if it ain’t the most therapeutic way to type than I don’t know what is.
All the keys work, yes. This is already a huge upgrade. But the way typing feels, well, it feels blissful. It feels so good to type on this thing, in fact, that I didn’t even mind the grunt work of redownloading all my apps, logging back into every service and tool I use, etc. etc. etc.
Nah - I can’t feel ungrateful when typing feels this good.
And you know what?
It makes me realize how big of a dummy I’ve been about refusing to upgrade my laptop. I could’ve been typing on this thing for months now, ever since I spilled that entire glass of water across my already worn and tattered keyboard and really made a mess of typing.
It reminds me of sleeping on a worn-out mattress for far too long. As soon as Peanut and I upgraded to a king sized bed that “matched” our sleeping styles, I realized I should’ve done it sooner.
Much sooner.
I hear similar sentiments from my clients too.
Before we started working together, there was one of three scenarios:
1. Either they were handling all the email work themselves and stealing their thunder from what it is they do that has made the business successful. Their unique power that nobody else could do, and that every entrepreneur has (whether they realize it or not).
2. They outsourced their email entirely to some dopey agency that did more damage than good.
3. Or they barely even had an email strategy and relied on random members of their team to send newsletter-esque emails (full of fluff and pictures while void of emotions) that resulted in almost no sales—even though, in the particular case I’m thinking about in my head, they tried this failed strategy for months and years without realizing that maybe this approach doesn’t work.
(Of course there are other examples too, but I’m keeping my examples to three.)
Do you know what each of these “buckets” of clients have told me once we started working together?
“I can’t believe I waited so long.”
So it is with this new laptop.
And so it is with your email strategy.
If you ain’t making at least 30% of your revenue from email marketing, I can help.
But you have to take the first step: Hit reply, and let’s set up a call.
(I recommend doing this before the new year to save on your taxes, but what do I know.)
Anywho -
Got more words to type elsewhere.
So, be easy.
And hit reply if you think I can help.
John
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